Amalgamation of Bekaert’s expertise and HeiQ’s ADAPTIVE technology bursts into innovation in bedding textiles
Bekaert Textiles, the market leader worldwide in mattress ticking and bed textiles, sets the focus on ADAPTIVE, a dynamic textile effect by the Swiss company HeiQ, and wins the Interzum 2013 Award.
For the fourth time in a row, Bekaert receives this coveted award that highlights innovations, functional perfection and revolutionary materials. Bekaert has been bestowed with the “High Product Quality” award for outstanding design achievements in form and function.
ADAPTIVE by HeiQ is an intelligent textile technology changing passive textiles into textiles capable to respond dynamically to environmental changes like temperature and moisture level. ADAPTIVE by HeiQ uses the energy of the body to accelerate moisture wicking, evaporation and cooling: The more heat – the more drying and cooling. This breakthrough innovation is based on a unique hydro-functional polymer whose properties change in response to temperature, releasing and transporting moisture.
Applied to bedding textiles, ADAPTIVE keeps the consumer comfortably cool and dry throughout the night and improves sleep quality. A good night’s sleep is crucial for physical and mental wellbeing, whereas a cool and dry micro-climate is essential for recuperative sleep. ADAPTIVE does not only bring cool nights to consumers but the efficient moisture transport mechanism also raises the hygiene and durability of mattress and pillows.
“We really enjoyed every step of this Swiss-Belgian innovation project. After we exchanged ideas on how to address temperature regulation in a manner that is relevant to the consumer, our R&D and marketing teams took off with full focus on the objective; the launch, at Interzum Cologne, of stunning new Bekaert fabrics incorporated with a technology that actively regulates temperature during the night. Both companies share the same no-nonsense attitude and commercial spirit and we are looking forward to making this a success together”, commented Dirk Vandeplancke, CEO of Bekaert Textiles Group.
HeiQ’s CEO Carlo Centonze adds, “When two companies with the same innovative DNA and dedicated professionals meet, the result can only be astonishing. Our 360° partnership with the market leader Bekaert has resulted in a unique product that will offer tangible benefits to consumers.”
Not just a sweet dream – it became reality! From May 13 to 16, 2013, Bekaert and HeiQ invite to booth E 038 (hall 10.2) at Interzum 2013 in Cologne to reveal how your mattress becomes ADAPTIVE and creates the sweetest of all dreams…