PARTNER NEWS: Artistic Denim Mills and HeiQ collaborate to launch “Safe To Touch” denim and face mask collection

Categories non-US

Content provided by PARTNER Artistic Denim Mills (ADM):

Artistic Denim Mills is proud to partner with Swiss textile innovator HeiQ to treat their products with HeiQ Viroblock NPJ03 to help curb the spread of SARS-CoV-2.

Artistic Denim Mills (ADM) is a vertical denim mill based in Karachi, Pakistan, that produces fabrics, garments and face masks for the global market. Their heritage is in jeans that give feel, fit and comfort to customers using innovative fibers and stretch technologies. Since the COVID-19 pandemic, ADM has ventured into the production of face masks as well.

HeiQ Materials AG continues to differentiate and innovate with their partners to create some of the most effective, durable and high-performance textile technologies in the market today. HeiQ is a three-in-one company: scientific research, specialty materials manufacturing and consumer ingredient branding, all working together to improve the lives of billions of people by perfecting the everyday product of textile.

The COVID-19 pandemic has increased demand from retailers and consumers for textiles treated with antiviral and antibacterial protection. HeiQ Viroblock NPJ03 is an intelligent Swiss textile technology that is tested effective against SARS-CoV-2 and many other viruses. HeiQ Viroblock is designed for a wide range of applications including apparel, home textiles, medical nonwovens and mattresses. This breakthrough combination of HeiQ’s combination of advanced silver and vesicle technology rapidly destroys the virus. ADM also saw the need for this type of protection and partnered with HeiQ to launch their “Safe to Touch”, or STT, denim and face mask collection for its global retail customers and through its affiliate brands, DL1961, Warp + Weft and

ADM’s “Safe To Touch” collections treated with HeiQ Viroblock NPJ03 will be available online from July 2020.

“COVID-19 has reset the world. This means we have to change how we live our lives. How our clothes protect us will be a key decision in what we buy and wear, and we are happy to introduce various products treated with HeiQ Viroblock NPJ03” says Faisal Ahmed, CEO of ADM.

“The team at HeiQ is proud to collaborate with ADM to treat their products with HeiQ Viroblock NPJ03 and help consumers feel more comfortable as they move back into public settings” says Hoi Kwan Lam, HeiQ Group CMO.


About Artistic Denim Mills

Since 1993, Artistic Denim Mills has excelled in making denim fabrics and garments for global brands. The company has pioneered in commercialization of many new technologies in textiles including using blended fibers, dyeing, finishing and garments manufacturing and bringing them to the denim market.

Tel +92 21 111-236-236