sloggi and HeiQ celebrate the joy of movement together

October 3, 2018

Everyday comfort brand sloggi introduces a new range of athleisure bodywear, sloggi mOve, with enhanced thermoregulation and friction reduction technologies by Swiss textile innovator HeiQ.

Gradually rolling out globally since this autumn, sloggi mOve, a new line of athletic bodywear by sloggi, celebrates the joy of being active and feeling comfortable. Sloggi mOve has three series, FLY, FLEX and FLOW, making sure all kinds of movement are catered to: with FLY designed for fast and energetic movements; FLEX for sports involving a wide range of movement, such as climbing, yoga and cycling; FLOW for everyday life as well as slow and flowing movements. All products are engineered with technical fabrics and special textile technologies.

What is the secret ingredient that ensures the wearer’s comfort?
FLY is enhanced with HeiQ Smart Temp, an intelligent Swiss textile technology that is added to the fabric during the final stage of the textile manufacturing process. This thermo-regulation system senses increases in body temperature and activates a cooling effect. As the wearer cools down the cooling effect also eases back so she won’t feel a chill – bye bye to the too hot/too cold struggle!

FLEX allows for flexibility and a wide range of movement thanks to HeiQ Glide technology that saves the wearer from frictions and chafing. Now the wearer can glide and enjoy the freedom of movement!

“With HeiQ, we celebrate the joy of movement and comfort together. A very important part of our everyday well-being, though often neglected, is the clothes we wear. HeiQ is an expert in special textile technologies that improves our every day life through making textiles more comfortable,” said Sabina Borek, Global Head of Merchandising sloggi mOve, “sloggi mOve was designed to complement every active movement in a fun and comfortable way. And we are happy that, with HeiQ we deliver this promise together and bring this benefit to the consumers in a tangible way.”

About sloggi
sloggi® brings true comfort to people’s everyday by creating the most wearable, innovative bodywear in the world. Launched in 1979, the brand has long been the best-selling brief brand in Europe and today delivers unrivalled comfort across multi-faceted intimate apparel for both women and men across Europe and Asia. Parent company, the Triumph Group, serves 40,000 wholesale customers and sells its products in 3,600 controlled points of sale as well as via several own online shops. It is a member of the Business Social Compliance Initiative (BSCI). More on www.sloggi.com