HeiQ announces next generation of HeiQ Fresh and HeiQ XReflex product families

January 21, 2020

HeiQ improves both its HeiQ Fresh and HeiQ XReflex product lines. The updated products offer improvement in multiple technical aspects for HeiQ Fresh and more product options with HeiQ XReflex.

Founded in 2005 during a hike in the Swiss Alps, HeiQ’s first product, HeiQ Fresh, was developed to solve the problem of stinky outdoor apparel. Since then there have been continuous updates to the odor control range with three sustainable products – HeiQ Pure TAG, HeiQ Pure SPQR and HeiQ Fresh FFL.

HeiQ Pure TAG has been upgraded. It is a recycled silver-based odor control with a nonionic reformulation, highly compatible with most textile finishing. It has a long shelf life and is highly storage stable.

HeiQ Pure SPQR is a hybrid silver- and bio-based, dual-action odor control technology and meets USDA Biopreferred® requirements.

HeiQ Fresh FFL is a fully bio-based odor control technology that also meets USDA Biopreferred® requirements. All these products are OEKO-TEX® Class 1-4 conform and bluesign® approved.

Both HeiQ Pure SPQR and HeiQ Fresh FFL are shipped as standard goods which allows for ease in global shipments and warehousing, leading to reduced costs.

HeiQ is also launching additional fabrics and insulation packages for HeiQ XReflex, a solution that offers the same level of warmth with up to half the reduction of insulation, reducing bulk and saving materials for apparel, sleeping bags, gloves, blankets, etc. An average insulated jacket can reduce its environmental footprint and save up to 280g of CO2, 10MJ of energy and 6L of water with HeiQ XReflex. This patented radiant barrier technology is now offered with one or two layers of heat reflective surface, offering up to 50% less bulk at the same warmth, without effecting fabric breathability. HeiQ XReflex is also available as a scrim layer, providing an ultra-thin radiant barrier for design flexibility and logistics and cost optimization.

“We constantly look for ways to continually improve our efficiencies and technologies at HeiQ”, says Carlo Centonze, HeiQ Group CEO. “With these new improvements to our HeiQ Fresh and HeiQ XReflex technologies, we offer better support and products to our customers to elevate and differentiate their products in the market”.

To learn more, visit the HeiQ booth at ISPO in Munich, Germany (Hall C1, 402; 26-29 January 2020) or the Concept III booth at Outdoor + Snow Show in Denver, Colorado (booth #54069-UL; 29-31 January 2020); or contact us.