Cooler. Dryer. More dynamic. A new generation of ADAPTIVE.

January 20, 2014

2013 was a successful year for HeiQ’s cornerstone technology. Champion launched several product ranges featuring ADAPTIVE as a key innovation. And now the Swiss-based company is taking dynamic cooling textiles to the next level of performance with ADAPTIVE 4.

ADAPTIVE, HeiQ’s intelligent textile technology, transforms ordinary garments into dynamic textiles that respond to the wearer’s needs. The rate of cooling and the evaporation of perspiration changes rapidly according to body temperature. The technology complements the skin’s natural moisture transport system, helping control cooling.

HeiQ is delighted to introduce the fourth generation of ADAPTIVE, which boosts significantly enhanced dynamic cooling properties resulting in an increase of perceived comfort and performance of the wearer. This latest product generation provides a one-product solution to simplify the application process – a great benefit for textile manufacturers.

The ADAPTIVE product platform is one of HeiQ’s cornerstone technologies. It has been adopted by several global brands, including Champion, New Balance, KJUS and Scott Sports. In Q1 2013, Champion successfully introduced several product ranges treated with ADAPTIVE to the market. Sales of these ranges have smashed both forecasts and previous years’ figures after just a few months.

“The development of this intelligent, high-performance collection owes its success to our close collaboration with Champion. We worked hand in hand on the technology and product development, and enjoyed an open exchange of knowledge and ideas,” says Timothy James Skedzuhn, HeiQ’s Vice President of Global Brandforce.

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