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Announcing HeiQ press conference on October 26: "Eternal circularity – climate positive cellulosic HeiQ AeoniQ yarn to replace polyester"
Polyester and other synthetic fibers post huge sustainability challenges as they are a main source for microplastic pollution, lack biodegradability and have limited recyclability. But the growing world population and its demand for clothing cannot be matched by conventional cellulose fibers without use of scarce resources such as arable land and water.
HeiQ is poised to launch HeiQ AeoniQ, a game-changing, climate positive yarn derived from sustainable cellulose materials that captures CO2 from the atmosphere, and is calling on forward-thinking, sustainability-driven brands to be the first to launch circular apparel and home textiles produced with HeiQ AeoniQ! This revolutionary yarn is designed for cradle-to-cradle circularity and can be recycled repeatedly while maintaining consistent fiber quality. It is wholly sourced from sustainable cellulosic raw materials, requires no arable land, pesticides or fertilizers, reduces water consumption during production by 99% compared to cotton, and has properties comparable to polyester, nylon and conventional cellulose yarns.
Register for the press conference Profit from the opportunity to learn about HeiQ AeoniQ from experts. You will be able to ask questions during the Q&A part of the event. This press conference is mainly intended for members of the press, but interested brands are also welcome to join. The press conference takes place two times on October 26, 2021 (TUE) to allow people from different time zones to join:
- 9:00 CET: Register here
- 16:00 CET: Register here
HeiQ media contact Loraine Stantzos VP Marketing Communications
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