Synbiotic textile allergen spray

HeiQ partner Kai Corporation, a Japan-based provider of odor control solutions, introduced synbiotic cleaning into specialized trauma cleaning services for kodokushi (lonely death) rooms, where unattended deaths often lead to deeply embedded and persistent odors. Initially, odor control relied mainly on ozone machines, which typically required about a week of treatment and did not always prevent odors from returning from walls, fine cracks, or drain systems. Seeking a more effective approach, Kai Corporation integrated synbiotic cleaning products into these workflows around 2017.
 

Cleaning teams observed noticeably faster odor reduction, often within two days, compared with ozone-only processes, and odors were fully eliminated. Feedback from cleaning providers and residents indicated reduced odor persistence and no more odor-related complaints in surrounding areas. Synbiotic cleaning proved effective at reaching odor sources that were difficult to access with conventional treatments. 

As Riichiro Hosogai, President of Kai Corporation, explains: “In trauma cleaning, speed and reliability matter. By adding synbiotic cleaning to our processes, we were able to address odors more deeply and support cleaning professionals working in extremely challenging situations.” 

This experience became a foundation for Kai Corporation’s broader adoption of synbiotic cleaning technologies across professional and consumer applications in Japan.

HeiQ partner TOMENA ECO, based in Croatia, specializes in professional and institutional cleaning, serving demanding environments such as healthcare facilities. For more than five years, the company has relied on microbial cleaning based on probiotic technology as the foundation of its cleaning approach. Probiotic cleaners are used across sanitary areas, floors, interior surfaces, degreasing applications, and grease management, forming a consistent system for daily cleaning operations. In specific use cases, such as allergen‑ and pet‑related environments, synbiotic sprays complement the otherwise probiotic‑based cleaning portfolio.

This biology‑based approach is applied as an alternative to conventional chemical cleaning products, supporting stable routines in high‑traffic institutional settings. The solutions have been implemented in particularly demanding environments, including hospital cleaning applications in Zagreb.

“Microbial cleaning has become a natural part of how we deliver professional cleaning services, and it fits well into our long‑term operational model,” says Ivan, representative at TOMENA ECO d.o.o.

Our long‑standing collaboration illustrates how microbial cleaning solutions can be integrated reliably into institutional and healthcare cleaning over many years.

Kai Corporation, a leading distributor of synbiotic cleaning solutions in Japan, partnered with HeiQ to bring innovative probiotic cleaning products to consumers through a major Japanese shopping channel. 

The first broadcast sparked immediate interest, and sales skyrocketed. Within eight months, growth reached over 300%, and in the following year, sales climbed another 45%, marking an extraordinary 3,800% sales increase in less than two years. 

This success demonstrates Japanese consumers’ appreciation for high-performance probiotic cleaning solutions. In reviews, they rave about the results, highlighting sparkling surfaces and odor-free bathrooms that stay fresh longer. The collaboration overcame regulatory and marketing hurdles, setting a new benchmark for high‑performance microbial cleaning in the Japanese market. 

As Riichiro Hosogai, President of Kai Corporation, says: “Partnering with HeiQ and introducing our ‘Bachi Bachi Bachirusu’ on the shopping channel was a game changer. This success motivates us to continue developing products that combine performance with synbiotic technology.”