HeiQ sponsors high-tech triathlon suits at Super League Jersey Island

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The Swiss technology innovator HeiQ sponsored the cutting-edge triathlon suits of the Super League Jersey Island athletes last weekend to help the MaccaNow Foundation fight cancer. This HeiQ empowered tri-suit was innovated in partnership with the Italian technical fabric specialty mill Taiana and the market leader in made-to-measure sports apparel REGNA.com to achieve a state-of-the-art high-performance race gear that provides ideal support during the triathlon.

On 23-24th of September the second Super League triathlon took place on Jersey Island. The Super League is introducing a brand new, fast-paced triathlon format to catch the interest of the broader sports entertainment landscape. This fresh triathlon format is shorter, sharper, faster, action-packed and even more entertaining, aiming at reaching millions of people worldwide. During the Super League Jersey event, HeiQ sponsored the triathlon suits for the athletes who entered the corporate relay to support the MaccaNow Foundation.

MaccaNow is a Non-Governmental Organization (NGO) founded by the Australian two-times Ironman Champion Chris “Macca” McCormack. His foundation is raising funds for athletes and their family members who are fighting cancer. Chris McCormack explains, “Triathlon is a very small, tight-knit family, and you don’t realize how many people are struck down by illnesses that rob families of so much. That’s how we came about forming the foundation. We all travel around the world racing and raising awareness of cancer and other illnesses.” HeiQ was pleased to support the foundation’s cause by providing the fast and sophisticated tri-suits at the Super League.

WATCH the HeiQ interview with Chris McCormack
about the MaccaNow Foundation

The suit material was co-innovated with HeiQ’s Italian fabric mill partner Taiana and contains versatile Swiss HeiQ finishing technology. Taiana’s special woven structure gives the stretch fabric extreme ratio between weight and compression. HeiQ’s secret finishing was applied to further reduce chafing, allow for quick drying and improve hydro- and aerodynamic properties. While HeiQ and Taiana handled the fabric manufacture, MaccaNow sponsor REGNA handled the garment making and tailored each suit to its wearer.

The truly special characteristic of this HeiQ empowered tri-suit is the combination of multiple top-notch features. HeiQ’s Chief Operating Officer Paolo Savi adds, “I’m confident that the suits fulfilled the athletes’ high expectations and demands on high-performance gear.” The hydro- and aerodynamic drag of the fabric is reduced through surface structure modification at a microscopic level. As a result, the adhesion of water to the fabric is minimized enabling the triathletes to swim, run and bike faster. This special HeiQ finishing also smoothens the yarn’s surface, further improving friction reduction and abrasion resistance to help athletes protect from chafing and friction-derived injuries. The secret finishing makes the fabric extremely hydrophobic, thus wicking and drying occurs very quickly to avoid wetting out.

Richard Frickleton, member of the MaccaNow relay team at Super League Jersey Island, confirms, “This is definitely the best tri-suit, I’ve got. I was running flat out, sweating heavily, but I didn’t feel cold when the wind blew. The suit transported the sweat away from me, I felt dry.” Among others, also Lucy Richardson is impressed by the suit, “The tri-suit is totally different, great material, a real step above what I’m used to. It feels really fast and I want to use it in a full triathlon next time.”


Lucy Richardson – Member of the MaccaNow relay team