HeiQ appoints Robert Liu as General Manager of HeiQ China

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Robert Liu brings in his extensive experience in the chemical and textile industries in China and overseas.

HeiQ, a global leader in textile and materials innovation, announces that Robert Liu is the newly appointed General Manager of HeiQ China, and will now be leading the company’s business operations in a key market for HeiQ.

Robert Liu has a Master’s degree in Business Administration and a Bachelor’s degree in Science with over 25 years of experience in the international textile and paper chemical industry. Robert held regional and global roles in Thailand, Switzerland, and Singapore, having also served as Head of Archroma Chemicals (China) and legal representative of the company.

Robert Liu says: “I’m excited to join HeiQ, which has a great reputation for tremendous technology and commitment to sustainability. I hope my experience and expertise can grow the team here in HeiQ China and let more consumers be able to benefit from HeiQ’s technology.”

According to Andreas Fedtke, Chief Commercial Officer of HeiQ, “the appointment of Robert Liu comes in a crucial time for the company, to open up new business areas and accelerate and expand the growth of HeiQ China.”

Robert Liu replaces Celine Huang who led HeiQ China since 2019, building a strong platform for the growth and relevance of HeiQ in the Chinese market.