HeiQ webinars

HeiQ regularly hosts webinars and panel discussions about material and textile innovation topics. Keep an eye on this page to stay up to date!

Do you want to watch previous HeiQ webinars? Find the recordings here: 2025 Webinars, 2024 Webinars, 2023 Webinars, 2022 Webinars

Probiotics. Consumer trend shaping cleaning & laundry brands.

WEBINAR on January 28, 2026

Probiotics are reshaping cleaning and laundry. Leading home care brands are already winning with probiotic solutions, and consumers love them. What began as a niche is now a fast-moving, ingredient-led, sustainable trend.

Watch our webinar and get real-world insights from a UK B2C pioneer, discover how to position probiotic cleaning for today’s shoppers, and learn how to enter the category with confidence while the wave is accelerating. Learn how you can launch probiotic or synbiotic cleaning and laundry products without building your own R&D.

Our expert speakers

Contact us to learn more