Stay fresh, naturally.

Pure by HeiQ is a breakthrough textile effect for first and second layer garments that allows you to be as active as you want, and still feel (and smell) fresh. Thanks to our unique technique of treating textiles with silver, a Pure garment becomes naturally odor free. And the effect stays during the garment’s lifetime. Since silver is a naturally occurring element and a natural, active substance, Pure is also an environmentally sound choice. With Pure by HeiQ, you can play as hard as you like, for as long as you like and still stay as fresh as you like.